Digital Marketing Fundamentals
Marketing funnels, customer journey, branding basics, campaign objectives and digital strategy.
Social Media & Content Marketing
Platform strategy, content calendars, short-form content planning, engagement and brand consistency.
Meta Ads
Business Manager basics, campaign structure, audiences, lead ads, creatives, retargeting and optimisation.
Google Ads
Keyword planning, Search campaigns, ad groups, ad copy, bidding basics, conversions and reporting.
Search Engine Optimization
Keyword research, on-page SEO, local SEO, technical fundamentals, internal linking and content optimisation.
Canva & Creative Skills
Social media creatives, ad designs, brand templates, content layouts and practical visual communication.
AI for Digital Marketing
Use AI tools for research, content ideation, copy, workflow support and productivity.
Website Creation
Website structure, landing-page basics, SEO-friendly page setup, forms, calls-to-action and conversion thinking.
Live Project Training
Apply course concepts on practical tasks and campaign-style exercises instead of learning only theory.
Portfolio & Career Guidance
Build project samples, improve your portfolio, prepare for interviews, freelance work and digital marketing roles.